by Kelly Luciano, Good Done Great - Guest Writer
There is a growing movement within the business community to pursue both purpose and profits. No longer is it acceptable for corporates to turn a blind eye to human rights issues or poor environmental performance. In fact, 55% of global online consumers would pay MORE for products and services provided by companies committed to social and environmental impact.
Within the business community, there is a group of companies dedicated to defining their success based upon their community and environmental impact. Benefit or “B” Corporations are a group of over 1,000 companies in 33 countries representing over 60 industries all on a mission to revolutionize business success. B-Corporation’s core business models attempt to solve environmental and social issues through their product and service offering.
In order to become certified according to environmental, social, and performance standards set forth by the non-profit B Lab, B corporations must complete a B Impact Assessment which presents information on the company’s impact upon all stakeholders. After completion of the B Impact Assessment, corporations are evaluated based upon the GIIRS Rating System which rates companies based upon five areas including:
This may seem like a whole lot of work, so why would anyone want to pursue a B-Corp Certification? In addition to joining the likes of highly-regarded companies including Ben & Jerry’s and Etsy, a B-Corp status indicates to your stakeholders that you are committed to their overall wellbeing and development. Businesses have a unique opportunity to drive product innovation, market growth, and job creation which contribute to a net positive impact upon society.
Good Done Great achieved our B-Corp certification in 2012 and became a legally registered B Corp with the State of South Carolina in 2014. Our mission to inspire revolutionary philanthropy clearly reflects the goals of the B-Corp movement. Furthermore, it serves as an indication to our clients that we are in the business of doing good together.
As consumers become increasingly concerned with the social and environmental impacts of the companies from which they purchase products and services, B-Corp Certifications will proudly demonstrate to your stakeholders your respect for the environment and the community. The positive effects your business will have upon society will be well worth the effort in collecting the data! Join the movement, and B the Change.
To learn more about the B-Corp movement visit: https://www.bcorporation.net/
To read about Good Done Great’s GIIRS Impact Assessment: visit http://www.gooddonegreat.com/wp-content/uploads/2015/02/Good-Done-Great_2015-GIIRS-Rating-Report.pdf
Kelly is a member of the Marketing & Sales team at Good Done Great, a Certified B Corporation and growing technology company dedicated to maximizing corporate social responsibility efforts of Fortune 500 companies.