The Art of Entrepreneurship
by Jason Torres
Dear Current and Aspiring Creative Artists,
I am reaching out to you because as a person who has a passion for the arts and understands your world, I feel that you all may have been left behind when it comes to participating in the world of entrepreneurship and I want to fix this.
Please know that you have not been forgotten. Whether you realize this or not, you all embody what entrepreneurship is all about. You, my creative artists, are no different than the great entrepreneurs that have blessed the world with great innovation. Entrepreneurs, like artists, begin with a blank “canvas” and an idea. Just like entrepreneurs, artists are able to envision what the canvas will look like once the masterpiece is complete while everyone else just sees a blank canvas. In a lot of ways I believe that entrepreneurship and artistry go hand in hand.
So, my question to you is this- Why aren’t more people talking about you all when it comes to entrepreneurship?
The problem that I believe you as artists face are the stigmas that are associated with pursuing work in the creative arts that have been in place for as long as I can remember. This may have prevented many of you from becoming the entrepreneurs I know you can become. Do any of these questions or statements ring a bell to you or friends of yours that are pursuing some sort of art?
-“The Starving Artist” (This will be a topic I will discuss in greater detail in a future post)
-“Artists are those type of people” (What the heck does that even mean?)
-“Artists don’t understand business” (Actually, many do understand it)
-“So, how are you going to support yourself as an ________ (fill in the blank art)?”
Many of you were led to believe that once you identified yourself as an artist that you had to set that aside so that you can go create a separate path that will pay your bills. Although I do agree that financial obligations have to be met, but why aren’t we talking about how to use your artistic gifts to not only take care of your financial obligations, but to take care of you all together?
That’s why I’ve decided to pivot this column and provide a new perspective on entrepreneurship…
…an artistic one.
Please know that there’s a chair waiting for you at the table of entrepreneurship. It’s my hope that this column, going forward, will serve as a place where you will be able to receive insight, inspiration, motivation, and confirmation that will allow for you to believe in yourself; not only as an artist, but as an entrepreneur.
Cheers to the creation of art and businesses,