by Shoshanna Szuch
It all started after a River Float with a group down the Edisto River. When I got home I noticed how tan the front of my body was and thinking that the only comfortable way for me to tan the back side is to walk the beach, play Frisbee or be active. Within seconds of that thought I was looking at my Inversion table and it hit me, we could lean on the beach. Sitting with our back rounded is not so healthy for long periods of time; there have been studies done and products made for people to be in a standing or leaning position for work, a desk similar to an architectural desk.
As I was thinking through the product, I also thought how frustrating it is to read our phones or devices on the beach (and we do that). We can somehow put a towel or shirt over our head or prop up on our elbows which gets uncomfortable. That’s when I thought of an adjustable piece of fabric to lean on with some kind of a pocket so whether we were leaning or laying, we could read comfortably.
For the first prototype, I purchased materials, then found a metal worker and upholsterer to put this together. I brought it to the beach with Steven Frayer, Photographer, and met Todd and Alison Nevins who agreed to pose for the prototype.
I found out about the Charleston Investor Association. The first meeting I attended was focused on Patents; I knew to do my due diligence on the USPTO.GOV website. With advice from Attorney Gregory Finch, I developed the paperwork for the Provisional Patent.
I met people who helped me with new connections, and visited awning businesses to see if they could produce the Beach Perch, and identify costs. In this process I learned that it would be way too expensive, nearly five times the cost to have it made in the USA and it would have to be made overseas.
I then started thinking about a logo and tag line to help identify the product. Fortunately I have enough experience in this area to be dangerous and with help, came up with Lounge at a Slant.
The first prototype didn’t fold, so I needed a new design. With the help of Orbital Engineering and Kevin Gaskins, Illustrator, this is the new design.
Currently, I am waiting for a quote to develop a new prototype based on this design so I can get people using it, get video of the product being used with testimonials to help fund the project through Kickstarter.com.