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Dianne J. Shaver, M.A.
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The Niche
Every business has the potential to be unique and establish a niche market. My work with clients is using their personality, experiences, interests, expertise and style to create that niche.
The best way to demonstrate that is to focus on one of my clients who had a very generic business and became bored with it. Working together we found areas of interest and ways to develop those to deliver a much needed but missing service from the market. Where they were meeting before with staff they now meet with CEOs and CFOs to address flaws in their business which has made it vulnerable. This also puts my client in anther financial level. There is always a new need in the market which you have the opportunity to address and become the expert. As such, you will always be in demand. Being responsive to the market is key. Developing new areas of your business as those appear is what makes you stand out. That's where I come in.
Every business has the potential to be unique and establish a niche market. My work with clients is using their personality, experiences, interests, expertise and style to create that niche.
The best way to demonstrate that is to focus on one of my clients who had a very generic business and became bored with it. Working together we found areas of interest and ways to develop those to deliver a much needed but missing service from the market. Where they were meeting before with staff they now meet with CEOs and CFOs to address flaws in their business which has made it vulnerable. This also puts my client in anther financial level. There is always a new need in the market which you have the opportunity to address and become the expert. As such, you will always be in demand. Being responsive to the market is key. Developing new areas of your business as those appear is what makes you stand out. That's where I come in.
My Background
Since my mid-twenties, I have been an entrepreneur. At that time I designed a line of handbags for our company and also went on the road and sold to stores such as Lord & Taylor, Carroll Reed, etc. I added a line of accessories which I also sold in New York. Then I went on to design and fabricate fine jewelry. I opened two boutiques which along with selling my jewelry, sold clothing and accessories from other designers. I went on to get a Masters Degree in counseling/coaching and began a coaching practice which I continue to present day. I wrote several non-fiction books, an ongoing blog for five years, had a live radio show for five years interviewing successful entrepreneurs. I created Pitch U, an 8 week course to prepare entrepreneurs to pitch to investors and created What's The Big Idea? pitch event with accredited investors where entrepreneurs pitched to receive funding for their start-ups. I found time to write and finish a novel which is still trying to find a home. Now a days I coach a wide variety of entrepreneurs and have a new podcast, Transformations, Interviewing People Changing Our World. Or,in other words, I have had a wide variety of business experience upon which to draw to help you stand out.
Since my mid-twenties, I have been an entrepreneur. At that time I designed a line of handbags for our company and also went on the road and sold to stores such as Lord & Taylor, Carroll Reed, etc. I added a line of accessories which I also sold in New York. Then I went on to design and fabricate fine jewelry. I opened two boutiques which along with selling my jewelry, sold clothing and accessories from other designers. I went on to get a Masters Degree in counseling/coaching and began a coaching practice which I continue to present day. I wrote several non-fiction books, an ongoing blog for five years, had a live radio show for five years interviewing successful entrepreneurs. I created Pitch U, an 8 week course to prepare entrepreneurs to pitch to investors and created What's The Big Idea? pitch event with accredited investors where entrepreneurs pitched to receive funding for their start-ups. I found time to write and finish a novel which is still trying to find a home. Now a days I coach a wide variety of entrepreneurs and have a new podcast, Transformations, Interviewing People Changing Our World. Or,in other words, I have had a wide variety of business experience upon which to draw to help you stand out.
What Clients Say
"People come into our focus path at just the right time, and that’s what I’ve experienced with Dianne Shaver. Though we’ve know each other for quite a while, we recently began a coaching relationship and it is making a huge impact on me as a person and on the direction of my business. The biggest impact is helping me recognize accomplishments and value that I didn’t recognize, whether because I tend to expect perfection or because of circumstances in the past that left me with the idea that I would never be good enough or that I couldn’t be successful. Dianne is building on a foundational program that began the process of what I call a “brain rewire job.” Through her persistent encouragement, leading, and cajoling I am gaining confidence, becoming more engaging in both personal and business relationships, and just becoming a better Ann. By encouraging me to be open to new possibilities, new opportunities are coming my way. Dianne is also an invaluable resource to help guide me through evaluating those opportunities and considering major changes in my business."
Ann Beauchamp
"Dianne Shaver has saved my business! I recently branched out and I went from someone who thought of herself as rather outgoing and friendly to a terrified little girl. I lost all confidence in myself and in my business as I was continuously confronted with the negativity for the business and products. I began to let others rule my thoughts and my beliefs. I began to shrink into myself and became panic-stricken at the thought of talking to people about what I was doing.
With just a few sessions with Dianne, she helped me to see thru my reactions to others to reveal my true thoughts and feelings. With that she challenged me to think and believe differently and to overcome the black cloud that was leering. She enabled me to reach deep within myself and to pull out the proud, smart, beautiful and confident woman I know I am and encouraged me to stand proud for all to see! "
Christina
"Sometimes a business owner needs the perspective of another successful business owner who understands the day to day struggles and how their family impacts the business. Dianne is super with her knowledge and gentle touch to guide one through the myriad of challenges and keep you focused for the long term goals. She's the "go to" gal for seeing your strengths and dealing with your weaknesses. Everyone is here for a reason and she will professionally guide you on your journey. Yes, I highly recommend Dianne's services to any business owner."
Gwen Franklin
"Dianne is truly gifted. Her insight is superb. She shares deep profound information with grace, compassion and clarity. I highly recommend working with her during times of change and confusion."
Rev. Kim Pentecost
"Dianne's coaching took place just as I'd made several major life changes: retirement from a corporate career, relocation to a new city and state,and a determination to live a new kind of life, as yet undefined. In short, Dianne addressed the heart of my new circumstances. I came away with a new understanding of the resources i have to aid me on my journey, renewed courage to face the unknown, and a revived excitement for the discoveries that lie ahead. While Dianne is not a "fortune teller" her coaching included clues that I can examine for guidance as I make my next moves. Her insights resonated with profound truths."
Janice L. Decker
"Dianne coached me and changed the entire direction of my life. She has an amazing ability to intuit just what is needed for a new perspective, and to communicate it very clearly and with great kindness. I recently had a follow-up which I am in the process of incorporating into my life. I recommend her highly!"
Lee Hurd
"I met Dianne last year at a networking event. I was immediately drawn to her kindly nature. I became acquainted with her on a professional level late last Autumn 2012 where I learned about her business and having sought professional counsel for a variety of reasons, I booked a counseling session. She helped me to really hone in and clarify obstacles I experienced that were roadblocks to my success both personally and professionally. From our sessions I was able to begin rethinking my perspective on things and created new habits or thought and action which have ultimately brought me much needed solace and peace and productivity!"
Jeanne Doran
Doran Consulting Associates
"Before working with Dianne, I was struggling with getting focused on an idea I had for a women's retreat. Within ONE session, she had me focused and well on my way to planning a spectacular and successful event! When Dianne says she moves fast she means it! She knows exactly what to ask to get you focused and moving forward. Give her a call today!"
Jodi Riley, owner
Secrets To Being Happy
"Good morning Dianne, I wanted to take this time to say Thanks for the great session on Tuesday. A lot of valuable knowledge was deposited. I'm really excited about this new endeavor. Thanks again."
Lisa Ephriam
Business Services Account Executive
Comcast Business Class
"People come into our focus path at just the right time, and that’s what I’ve experienced with Dianne Shaver. Though we’ve know each other for quite a while, we recently began a coaching relationship and it is making a huge impact on me as a person and on the direction of my business. The biggest impact is helping me recognize accomplishments and value that I didn’t recognize, whether because I tend to expect perfection or because of circumstances in the past that left me with the idea that I would never be good enough or that I couldn’t be successful. Dianne is building on a foundational program that began the process of what I call a “brain rewire job.” Through her persistent encouragement, leading, and cajoling I am gaining confidence, becoming more engaging in both personal and business relationships, and just becoming a better Ann. By encouraging me to be open to new possibilities, new opportunities are coming my way. Dianne is also an invaluable resource to help guide me through evaluating those opportunities and considering major changes in my business."
Ann Beauchamp
"Dianne Shaver has saved my business! I recently branched out and I went from someone who thought of herself as rather outgoing and friendly to a terrified little girl. I lost all confidence in myself and in my business as I was continuously confronted with the negativity for the business and products. I began to let others rule my thoughts and my beliefs. I began to shrink into myself and became panic-stricken at the thought of talking to people about what I was doing.
With just a few sessions with Dianne, she helped me to see thru my reactions to others to reveal my true thoughts and feelings. With that she challenged me to think and believe differently and to overcome the black cloud that was leering. She enabled me to reach deep within myself and to pull out the proud, smart, beautiful and confident woman I know I am and encouraged me to stand proud for all to see! "
Christina
"Sometimes a business owner needs the perspective of another successful business owner who understands the day to day struggles and how their family impacts the business. Dianne is super with her knowledge and gentle touch to guide one through the myriad of challenges and keep you focused for the long term goals. She's the "go to" gal for seeing your strengths and dealing with your weaknesses. Everyone is here for a reason and she will professionally guide you on your journey. Yes, I highly recommend Dianne's services to any business owner."
Gwen Franklin
"Dianne is truly gifted. Her insight is superb. She shares deep profound information with grace, compassion and clarity. I highly recommend working with her during times of change and confusion."
Rev. Kim Pentecost
"Dianne's coaching took place just as I'd made several major life changes: retirement from a corporate career, relocation to a new city and state,and a determination to live a new kind of life, as yet undefined. In short, Dianne addressed the heart of my new circumstances. I came away with a new understanding of the resources i have to aid me on my journey, renewed courage to face the unknown, and a revived excitement for the discoveries that lie ahead. While Dianne is not a "fortune teller" her coaching included clues that I can examine for guidance as I make my next moves. Her insights resonated with profound truths."
Janice L. Decker
"Dianne coached me and changed the entire direction of my life. She has an amazing ability to intuit just what is needed for a new perspective, and to communicate it very clearly and with great kindness. I recently had a follow-up which I am in the process of incorporating into my life. I recommend her highly!"
Lee Hurd
"I met Dianne last year at a networking event. I was immediately drawn to her kindly nature. I became acquainted with her on a professional level late last Autumn 2012 where I learned about her business and having sought professional counsel for a variety of reasons, I booked a counseling session. She helped me to really hone in and clarify obstacles I experienced that were roadblocks to my success both personally and professionally. From our sessions I was able to begin rethinking my perspective on things and created new habits or thought and action which have ultimately brought me much needed solace and peace and productivity!"
Jeanne Doran
Doran Consulting Associates
"Before working with Dianne, I was struggling with getting focused on an idea I had for a women's retreat. Within ONE session, she had me focused and well on my way to planning a spectacular and successful event! When Dianne says she moves fast she means it! She knows exactly what to ask to get you focused and moving forward. Give her a call today!"
Jodi Riley, owner
Secrets To Being Happy
"Good morning Dianne, I wanted to take this time to say Thanks for the great session on Tuesday. A lot of valuable knowledge was deposited. I'm really excited about this new endeavor. Thanks again."
Lisa Ephriam
Business Services Account Executive
Comcast Business Class