Are You Giving Your Best to Your Customers?

by Jill Lundgrin 

As I sit contemplating an article for October, naturally Halloween and costumes jump out like a pan of popping corn. It makes me wonder who puts on a costume for work and who is real. I’m not talking about a uniform of a U.P.S driver or clothing the surgeon wears. My thoughts seek those individuals who are real and trust-worthy; not just there for the quick sale.

This also reminded me of a conversation with an employee of a business who tried to do things right, but was being out-performed by other employees who were being dishonest and not team players, but were making their numbers. It was disheartening.

As a customer, I want the best service I can receive for the lowest possible cost. On the other hand I need to make a profit to stay in business. Some businesses may focus more on quantity than quality. If I receive poor customer service, that is an oopsy in my book. I try to be patient and understanding knowing anyone can have a bad day. If unsuccessful with the employee, I’ll give the supervisor or manager a heads up, if they are nearby.    

I am also willing to pay more to get what I want. If a waiter or waitress has been especially good, I will not only tip more than usual, but also make a special effort to notify the person’s supervisor or management. And I will recommend, recommend and recommend. 

You never know who sees or hears what you are or aren’t doing. They may be a potential customer or employer. As a small business owner I strive to treat my customers the way I want to be treated. But I keep myself open to suggestions and improvements. I strive to give them their money’s worth and get a thumbs up. 

Mom and pop stores are in the past, but new trends are appearing giving individuals an opportunity to earn what they are worth.  While I value good, honest, sincere customer service not only during, but after the sale, the business may only be focused on the numbers. How can I tell if I am dealing with a company who values the customer enough to hire people who are caring?

Recommendations from trusted sources – friends and neighbors seems to be my best avenue. And if they aren’t available, I will seek information from other acquaintances at church or business people. Are you dealing with a salesperson just out to get your money? Or is this person really sincere in their thoughts and actions? And how can I tell the difference? The internet can also be helpful, but everything must be put into perspective.

A fabulous website only gives you an outward picture of the business. Reading the mission statements and customer comments can be more helpful. Sometimes, just calling and talking to the person can give you a more personal insight as to whether they are in business just for the money or to make their customers happy so they will refers others.
 
Jill Lundgrin        
Coastal Canine Academy LLC
843-607-7193