The Smell of Possibility

The ART of Entrepreneurship
by Jason Torres,
SoftShoe Studios

“Jason, what about entrepreneurship do you love so much?”
 
This is a question I get asked A LOT and I’m glad because it’s a question I love to answer every single time. I love answering it because, in my responses, I get to show my passion, my energy, and my excitement for everything that is entrepreneurship. I believe it’s important for aspiring entrepreneurs to understand that enthusiasm is a must-have in this world because without it, I really don’t know if one can withstand the long haul. Entrepreneurship is not exactly what you may see on social media. It goes way beyond the motivational images (although I’m a big fan of those, but there’s so much more.)
 
I guarantee that my list of reasons why I love entrepreneurship will keep you here with me all day, so what I’d love to do is give you one reason to get us going. Although I’m not going to give you my full list here, I hope that this one reason will get you thinking about where you stand as it relates to entrepreneurship. Perhaps it will provoke you to ask yourself if you’d like to come into this world and give it a go.
 
I love entrepreneurship because of this one word:
 
Possibilities.
 
I believe entrepreneurship is a vehicle that provides many possibilities for those that choose to participate.  One of my messages that I share with student entrepreneurs and young professionals that are seeking to pursue entrepreneurship is that not only is it possible to become an entrepreneur, but it’s possible for each of them should they choose to learn the skills, build the habits, and develop the mindset it takes.
 
You must understand that everything around us was created by an individual or group of individuals that believed what they wanted to create was not only possible, it was possible for them to do it. But, as any seasoned entrepreneur will share- it doesn’t end at just possibility. In fact, it’s only the start. However, you must value and honor this part of the process because if you don’t, first, believe it’s possible, it’s likely that whatever passions and desires you want to create into a business will stay inside of you and, eventually, fade away.
 
The message here is simply this: It’s Possible!
 
This is a simple message, but I believe simple messages tend to be some of the most powerful ones. I hope that this one reason why I love entrepreneurship so much will allow for you to ask a very important question that may be worth taking the time to figure out:
 
Is entrepreneurship a possibility for YOU?